A mascot or character that serves as an ambassador for your brand or idea is an incredible marketing tool. In a world where visual appeal takes care of much of what we consume, this friendly piece can generate valuable results in the relationship with the consumer.
Find out below details about our services, finishes and types of charactes
so you can have a better idea of your needs and expectations.
Why have a mascot?
ALREADY KNOW WHAT YOU NEED?
Character and Mascot Creation
With an elaboration process in several stages of development and client approval, we gather all the creative energy to bring captivating characters to 2D or 3D that express ideals and personality of the client's brand or project.
Redesign
This type of project is for those who already have a mascot and want a more professional polished look to it, updating its presence while maintaining its concept and identity.
Contents
In addition to creating the characters, to bring them to life, we also create content such as comic strips and animations so that you can get the most out of your pets and introduce them to the world.
Guys
This one is for individuals who want to use it on their digital platforms as an avatar or when there are no commercial purposes, such as internal company media.
Professional
Dedicated to professionals who wish to use the mascot to promote services, ideas or products, in both digital and printed media, from newspapers to billboards.
premium
This is for those who want to make full use of the mascot, using it in packaging and products, point of sale and TV commercials.
At Usina de Mascotes we work with 3 types of renderings, 2D, Digital Painting and 3D.
Understand the difference between them.
2D
Style seen in cartoons on TV. It is created digitally maintaining traditional features, such as contour lines and a flatter and more simplified colorization.
Digital painting
Evolution of 2D in which the drawing loses the lines and gains more details of reflections, textures, light and shadows.
3D
From a 2D concept, 3D mascots can be created. Among the advantages is greater realism, even in stylized characters, the possibility of rotating the model at any angle and poses, generating much greater possibilities for variations.
Often when we think of a mascot, an animal that represents a brand or project comes to mind, but with a good design, practically anything can become a memorable mascot. Here we will bring some types of mascots and examples of each one.
Animal
Starting with the most traditional, animal-type pets in general are interesting because they are naturally appealing, and because it is possible to use them in the most varied segments, often used based on the characteristics of the chosen animal, as well as when there is some connection with the animals. brand products. It is also a very common type of mascot in sports. Examples: Chester Cheeta and Peru da Sadia.
Character
This type of choice is always an interesting choice because it can look like a real person, with the main characteristics, as well as a human character that better connects with the target audience, such as a child mascot, for the infant audience. or a professional from a certain field representing the work provided by the company. Examples: Magalu, Ronald McDonalds.
Object
For this type of mascot, the ideal is that behind the concept, there is an object of easy identification, being able from a tool used in the branch of the company that the mascot will even represent a vehicle. Here any item that generates consumer identification can become a striking character. Example: Assolan Steel Sponge and Guarana Dolly.
Robot
They are versatile not only in terms of shape, as they can have legs, wheels, be able to fly, which gives them an air of innovation. Widely used by technology companies and convey this message of modernity very well. Examples: Bradesco Robot and Big Brother Brasil Robots.
Food
Probably the pet category with the least famous characters, but one of the most likely to have one in a business near you is the food type. There's always a snack shop with a mascot that is a pastry or a hamburger, isn't it? Examples: M&M's and Toddynho mascots.
Creature
Creature-type pets are amazing because they are not tied to any gender category, and just like robots, they are extremely versatile and guarantee great freedom of creation in many ways, from shape to colors. They can even be based on, but not only, creatures that already exist in our imagination, such as goblins and dragons, for example. Examples: Michelin mascot and Vivo doll.